Copywriting and content marketing have become very important in the digital space. The amount of potential customers online is mind-boggling, therefore having content that gravitates people towards your brand is important. Copywriting and content marketing are intertwined, but they don’t mean the same thing. That said, what is copywriting? Copywriting involves making content attractive to […]

In an earlier article, we talked about the new GDPR policy. On May 25, 2018, the European Union (EU) enacted the General Data Protection Regulation (GDPR) policy. Its aim is to give website users in the EU complete control over how their data is being used. It was also enacted to change how companies and […]

Welcome. Let us run through some stats to get started. 60% of all internet users use Google and other search engines to find answers to the different questions they may have. 80% of online searches result in direct sales or in-store visits. Search Engine Optimization means having your website rank higher on Search Engine Results […]

The European Union (EU) on May 25, 2018, enacted a new regulation (GDPR) whose aim is to protect the data and information of different website users. The European continent had been looking for the solution to threats on cybersecurity and felt that a radical approach as to how information is managed is the panacea for […]

Do you own a fashion blog or website? Or you want to create one and don’t know where and how to begin. While it is easy to create a blog, making money from it can be the more difficult task. If fashion is something you can write, talk or generally passionate about, then getting paid […]

The first thing most people try to figure out when they want a website is what domain name to use. A domain name is basically the address and name of your website (e.g. mactavis.com). It’s what people type into their web browsers to get to your site. Most people try to have a domain name […]

Payment gateways have simplified the payments in Nigeria. Back in the day before the advent of e-commerce platforms, paying for goods and services involved going through many processes that wasted time and resources. Let me tell you a story. Mr. Lukman is the owner of a printing firm at Somolu, which is the hub of […]

Have you ever searched for anything on Google and perhaps other search engines? Well, I bet you have. Everybody uses Google! Research has shown that 60% of search engine users never go to the second page of the Search Engine Results Page (SERPs), and 90% of the people who use search engines only trust the […]

People check out product reviews when buying online. It helps them quickly decide which products have been tested by others and offer real value for money. Reviews also show that people are talking about your brand, helping you build credibility online. Reviews do more than influence buyers; they also support your visibility on search engines […]