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How to increase user engagement and retention for mobile applications

Mobile App Development

How to increase user engagement and retention for mobile applications

We all have that personal experience of using the same app regardless of other apps offering the same service? It is because we keep seeing value in using that app. Once the value stops, we will jump ship as well. With the increasing growth of the mobile application industry, every business or brand is targeting […]

Fri 05 Oct, 2018

Gbolade Ogunfowote

How to Write Product Descriptions that Lead to Sales

Copywriting, E-commerce

How to Write Product Descriptions that Lead to Sales

How do you convince a customer to click the “Add to Cart” button on your e-commerce website? That is one question most webmasters have found trouble getting suitable answers too. Many people are looking for products and services online that fits their need. There are many websites that sell what you are selling, so why […]

Tue 02 Oct, 2018

Gbolade Ogunfowote

User Engagement: How To Track With Google Analytics

General, Search Engine Optimization

User Engagement: How To Track With Google Analytics

Recently, one of our clients came to the office for a short meeting. We had built a custom site for his company, but during the course of the meeting, he complained bitterly about the lack of conversion from his website. We decided to get to work, and discovered that his user engagement was virtually zero. […]

Tue 25 Sep, 2018

Gbolade Ogunfowote

Understanding Copywriting And Content Marketing For Your Website

Copywriting, Websites

Understanding Copywriting And Content Marketing For Your Website

Copywriting and content marketing have become very important in the digital space. The amount of potential customers online is mind-boggling, therefore having content that gravitates people towards your brand is important. Copywriting and content marketing are intertwined, but they don’t mean the same thing. That said, what is copywriting? Copywriting involves making content attractive to […]

Wed 19 Sep, 2018

Gbolade Ogunfowote

How to create GDPR compliant forms in WordPress

WordPress

How to create GDPR compliant forms in WordPress

In an earlier article, we talked about the new GDPR policy. On May 25, 2018, the European Union (EU) enacted the General Data Protection Regulation (GDPR) policy. Its aim is to give website users in the EU complete control over how their data is being used. It was also enacted to change how companies and […]

Tue 18 Sep, 2018

Gbolade Ogunfowote

Site Optimization: Improving Your Website Performance and SEO

Search Engine Optimization

Site Optimization: Improving Your Website Performance and SEO

Welcome. Let us run through some stats to get started. 60% of all internet users use Google and other search engines to find answers to the different questions they may have. 80% of online searches result in direct sales or in-store visits. Search Engine Optimization means having your website rank higher on Search Engine Results […]

Fri 20 Jul, 2018

Gbolade Ogunfowote

How To Make Your Website GDPR Compliant

General, Websites

How To Make Your Website GDPR Compliant

The European Union (EU) on May 25, 2018, enacted a new regulation (GDPR) whose aim is to protect the data and information of different website users. The European continent had been looking for the solution to threats on cybersecurity and felt that a radical approach as to how information is managed is the panacea for […]

Thu 19 Jul, 2018

Gbolade Ogunfowote

How To Start A Money-Making Fashion Blog

General, Websites

How To Start A Money-Making Fashion Blog

Do you own a fashion blog or website? Or you want to create one and don’t know where and how to begin. While it is easy to create a blog, making money from it can be the more difficult task. If fashion is something you can write, talk or generally passionate about, then getting paid […]

Tue 26 Jun, 2018

Gbolade Ogunfowote

6 Tips For Choosing The Best Domain Name for Your Website

General, Websites

6 Tips For Choosing The Best Domain Name for Your Website

The first thing most people try to figure out when they want a website is what domain name to use. A domain name is basically the address and name of your website (e.g. mactavis.com). It’s what people type into their web browsers to get to your site. Most people try to have a domain name […]

Thu 21 Jun, 2018

Gbolade Ogunfowote

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