By Ademola Kadiri on Thursday, June 7th, 2018 in General. No Comments
Have you ever searched for anything on Google and perhaps other search engines? Well, I bet you have. Everybody uses Google! Research has shown that 60% of search engine users never go to the second page of the Search Engine Results Page (SERPs) and 90% of the people that use search engines only trust the first three results. It is therefore imperative that as a brand or company, you must strive to be displayed on the Top 3 results page when people search for products or services that you offer.
Search Engine Optimization is a very broad topic but this article highlights 5 techniques that can help you rank higher. To be able to gain more website traffic, increase digital visibility and get more traction in the online space, you must invest and continuously improve your SEO.
Here are some of the best practices that can help you become a big brand online. Come with me.
One of the most important things you have to do is to know and uncover words and phrases people are searching for. Most people go online to get answers to a lot of things. Those problems are what your organization, website, and brand are actively looking to solve, and you must have content that guides them properly. You must have primary keywords (keywords that actively portray what your website is all about) and also secondary keywords that share the Intent of the reader.
You can also do this by doing some SERP investigation. Perform a search query in Google, and see the suggestions that follow. They are often EMBOLDENED. It simply shows the most frequently searched phrases as regards to that keyword. You can also use MOZ Explorer and other SEO tools to do keyword research.
Accessible and crawlable URLs
A Uniform Resource Locator (URL) is the address of a world wide web page. It simply means the name of your website. When people use search engines, the search engines have robots that crawl and access websites to understand the content, images, videos and anything you have on the page.
They do this in milliseconds in a way that they put it into their web index. Your URLs must be concise and in sync with what your website is all about.
Your content must be brilliant and unique
The ability to create credible, worthy content is not as easy as people think. You must find people that create quality content. The reason why this is important is that your articles, images, and videos must contain your primary and secondary keywords in a systematic way. When you overuse the keywords, Google detects some anomaly and won’t rank you well.
Therefore, getting keyword-optimized content is very useful. Also, never use content lifted from other websites without stating the sources. That is plagiarism, which Google frowns at.
Link building is important as your content becomes very credible in the eyes of Google. Use social media and other platforms to promote your content. When a particular piece of information has many credible sources linking to it, it helps build page rank and authority.
Optimize your page speed
Page speed is very important as it helps keep readers and users on your site. Ensure that the time your website takes to come up is very fast. When people spend a lot of time trying to access your website, they might not come back. There are numerous page speed insight websites and apps that can guide you in how fast your site comes up. You can use Google Insights for this.
Reduce the sizes of your images. Larges image and videos reduce the speed of your website as it takes longer time for the servers to bring up your site. You can click here to compress images.
Also, ensure that the time taken for people to get things done on your website is minimized. Your User Interface and Experience considerations must be top-notch as it makes the work of the user easier and less challenging.
Use compelling title tags, meta descriptions, and rich snippets
A Meta description is an HTML tag that is a snippet of what your content is about. It is what appears on Search Engine Results Page. It is a snippet of around 155 characters. You must ensure that the keyword you are trying to rank for is in the meta description. How Google displays your results determine whether people will click on your link or another.
For images, Googlebots can’t read pictures and other media in their visual form, therefore it is important that you optimize. What do I mean by image optimization? It means renaming your images in such a way that makes them an authority when people search online. An HTML tag called the “alt” is the best for this. Make sure all your images are original, in high-resolution and are named properly, and that they link back to your website.
Keep working on your S.E.O
While these five techniques are important and critical to improved page ranking on Search Engines, you must keep learning and practising new methods of beating the opposition to that customer.
Search Engine Optimization techniques keep changing from day to day, and you must be in tune with them. Connect with @MactavisDigital across all social media platforms or contact us via www.mactavis.com. We make sure your website can be easily found and accessed through all search engines.