By Ademola Kadiri on Thursday, June 21st, 2018 in General. No Comments
The first thing most people try to figure out when they want a website is what domain name to use. A domain name is basically the address and name of your website (e.g. mactavis.com). It’s what people type into their web browsers to get to your site. Most people try to have a domain name that’s the same as their brand name. That’s good but there are chances that it is in use by someone else. Don’t be too dispirited about it, you are not alone.
It is good practice to decide and check the availability of a domain name first before settling on a brand name. This is important because you might register your business name (with the Corporate Affairs Commission if you are in Nigeria) and by the time you want to have a website or presence on social media, you discover that the name is already in use. This article highlights important things you should consider to get the best domain name for your website.
It can be argued that the success of a website is closely tied to its name. If you make the mistake of choosing wrongly, it can be difficult to switch names without hurting your brand and affecting your search rankings.
Brand first, keywords second
When choosing a domain name, it is important that you use a name that is unique. For SEO purposes, it is beneficial to have keywords in your domain. By doing this, you tell search engines what your website is about. This will help you rank higher in search engines such as Google, though having quality content and good user experience is equally as important in ranking on Search Engine Results Page (SERPs).
Finding a domain name with target keywords that are not taken already is like finding a needle in a haystack, but you can be creative and combine your keywords to ensure your domain name stands out. You can check for the availability of a domain name by using this site.
Use .com if you can
We’d personally recommend a .com domain name extension and here’s why. Dot com domains are the most common and most likely to be typed in browsers. Many users, especially those that are not too techy automatically type .com at the end of every domain without thinking twice.
There are a lot of top-level domain extensions available at the moment such as .net, .org and even niche extensions such as .pizza, .blog and even .photography. That said though, .com is still the most widely used domain extension that most users are familiar with.
Make it brand-oriented
To make your domain name stand out in your reader’s mind, it should express your brand name which should be unique. For example, Mactavis sounds good and is unique.
Your domain names should be unique, catchy and memorable as well. Truth is, this is not easy, but not impossible. Only takes time and a lot of creativity.
Keep your domain name short, spell-able and easily pronounceable
Most brands make the mistake of using homophones when selecting a domain name. Homophones are words that sound the same but are spelt differently. Examples are air and heir, stair and stare, and shore and sure. Words with suffixes such as psy-, ph- should generally be avoided, as their complete word pronunciations don’t always have the same spellings.
You should be able to easily share your domain when speaking as well as writing. It should spell as it sounds.
Domain names with long character length may result in typos when users try to look up the website, and that may mean you lose traffic to other websites. It is recommended that you keep your domain name under 15 characters as longer domain names are more difficult to remember. Also try keep the number of syllables under 3 or 4. Domains with 1 or 2 syllables are the easiest to remember.
Avoid double letters and hyphens
Try to avoid hyphens when choosing a domain. Remember our rule:
A good domain should spell as it sounds.
Hyphens are generally not easy to remember. They are also a common feature in domains used by phishing sites used for fraud as the fraudsters try to mask legitimate domains by adding hyphens.
Users may also end up at your competitor’s site if they forget the hyphens in yours, and that’s a great risk.
Also, try to avoid the use of double letters, because they increase the chance of typos, which ultimately lead to a loss of traffic. Imagine a website with the name, “happinesssecrets.com”, there is a big chance that one of the “s” may be skipped which leads the user to an entirely different website.
We hope the article helped inform you on the necessary tips to consider on choosing the best domain name for your website.
Connect with us across all social media platforms @MactavisDigital for your website and mobile application design and development, training, Search Engine Optimization, and other digital services.