Site Optimization: Improving Your Website Performance and SEO

By gbolade on Friday, July 20th, 2018 in General. No Comments

Welcome. Let us run through some stats to get started. 60% of all internet users use Google and other search engines to find answers to the different questions they may have. 80% of online searches result in direct sales or in-store visits. Search Engine Optimization means having your website rank higher on Search Engine Results Pages (SERPs). Simply put, this means having your website show up on the top of these searches made by customers.

Optimizing a site has to be a continuous task as it is somewhat like a race where you get overtaken by your rival if you slow down. The algorithms these search engines use keep changing and evolving as they aim to provide users with the best results for their queries. For every website owner or administrator, the essence of optimizing a site cannot be overemphasized.

This article highlights what you need to do to continually optimize your website, and stay ahead of your competitors. Let’s get this on the road.


Validate your web pages

What does page validation mean? defines it as “the process of ensuring that the pages of a website conform to the norms or standards defined by various organizations.” This is important because it helps ensure your web pages are interpreted in the same way by users, visitors, and even search engine crawlers.

The W3C has “strict” standards set for CSS and HTML. The codes and styles you use on the site shoudl be in tune with the standards of the W3C. A validated site is easier to access by search engines cos there are no errors in your code.

The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web.

You can validate your website here.

Page speed is very important

Search engines do not favor slow running websites. This is because they need to access different pages on the internet in record time. Your web pages should load fast. There are a lot of page speed tools out there, but Google Speed Insights is highly recommended. It displays your site load time (the average time it takes for the site to load on a browser) and it also gives you tips & suggestions on how to make the page faster.

This page speed test should be done regularly as posting new content on your web pages can slow them down. Reduce the number of scripts you use as they add to your page load time. Don’t set videos to play automatically and also optimize your images. Image optimization means reducing the memory size of high-resolution images without reducing the quality.

Large images reduce page speed, so for your website to be optimized, you need to compress your images. You can use Image Optimizer or Compress JPEG for image compression.


Have a mobile-friendly website

In 2016, mobile internet usage surpassed computer usage. It means more people are accessing the internet via their mobile devices. Mobile devices have become a part of everyday life. A mobile-friendly is also referred as a Responsive Site. A responsive site looks as good on mobile devices as it does on a computer as it automatically resizes a website based on different screen size it is being viewed on.

Since there are much more mobile internet users now, search engines have made responsiveness a major requirement in ranking websites. In our next article, you’d find out ways and techniques to make your site more responsive. Use tools such as Screenfly and Responsinator to test your site’s responsiveness.

Do a business analysis of your target market

To ensure that your website is well-optimized, a detailed research of the target market is required. A business model of the website is needed so that you can make money. Having interest and expertise in any niche is good, but making money from it is even better. A Website Analysis is what comes next. This is necessary so as to determine how well you are well positioned for search engines. You must continually check your text, codes, meta descriptions and other aspects of all your web pages to ensure that they are clearly defined.

The next thing to do is a Competitive Analysis. Pick a list of the top 5 websites in the niche you are trying to rank for. Use tools such as MOZ Explorer and Keyword Tool to do a complete examination of their keywords and present Search Engine rankings. The use of search engines such as Google will help you discover how your customers think. Develop a list of search terms & phrases that your customers use in searches.

More often than not, Google will give you a list of the most searched queries. This will help you channel your optimizing strategy into creating suitable content for these searches.


Optimization is really about keywords

After you must have done your market research and identified a list of keywords and phrases. Use tools such as MOZ Explorer and the Keyword Tool to review competitive lists and other industry sources. When doing keyword research, always leave room for plurals, singulars and even misspellings from users. While search engines correct these errors, you must also put them in mind.

Almost as important as finding keywords is keyword placement. Search engines can flag a website when they notice an unusual way of infusing keywords as they might feel you are trying to outsmart them. Use these researched keywords in a natural way in your titles, headings, content, image alt tags as well as domain names. Since keywords are what users type on search engines, having these keywords on your site will greatly help your search engine visibility.


Final Thoughts

Site optimization is very crucial for higher search engine rankings. It is also good for improving visitors’ user experience and also your online visibility. SEO is all about finding the right balance between search engines and the humans who need content from your site. It must be good for search engines as well as help your customers get the right information they need.

You must keep reading on new techniques and methods to improve your site optimization. Having great content is also important as that is what keeps your audience coming back. You can also read our earlier article on Search Engine Optimization techniques to help you rank higher.


Get in touch with us and find us on social media platforms @MactavisDigital. We are open for business for your web design and development, mobile app development, content production, Search Engine Optimization and other digital services.

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